youtube youtube linkedin youtube
Call us now on: 01234 674100

Google AI Overviews: A Practical Guide for Better Rankings in 2025

Google Search Overviews

Google launched AI Overviews in May 2024, adding AI-generated summaries at the top of search results. These summaries pull information from trusted websites to answer user questions directly. Here's what you need to know to keep your business visible.

What Google AI Overviews Mean For You

When people search online now, they often see an AI-created summary before regular search results. This summary might include text from your website, images, product details, or answers to common questions. Getting included in these summaries helps more people find your business.

Making Your Website Work with AI Overviews

SEO Basics Still Work

Good SEO practices help your website appear in AI Overviews. Keep your content helpful and original, update it regularly, and ensure it answers real customer questions. These quality signals when choosing which sites to include.

Getting Into Google's Knowledge Graph

Google's Knowledge Graph needs to recognise your business as trustworthy. Create clear 'About Us' pages that explain what you do. Keep your contact details and business information up to date everywhere online. Add proper schema markup to your website to help Google understand your business better.

Writing Content That Gets Noticed

Write about specific problems and solutions your customers care about. Put your main topic in the first 30-40 characters of your page titles - AI Overviews often use this text in summaries. Blog posts, FAQs, and detailed guides work well with AI Overviews.

Different content types serve various purposes. Product comparison guides help customers make choices. How-to articles show your expertise. Case studies prove your results. FAQ pages answer common questions directly. News updates show you stay current in your field. Choose the correct format based on what your customers need to know.

Using Images Effectively

Every important page needs a good featured image. AI Overviews might show these images in search results. Use real photos of your products or services when possible. Add clear descriptions to help Google understand your images.

Optimise your images correctly. Name files descriptively - "blue-widget-installation.jpg" works better than "IMG12345.jpg". Add alt text that describes what the image shows. Keep file sizes small for fast loading while maintaining quality. Use modern image formats like WebP when possible. Show products from multiple angles. Include before-and-after photos for services.

Technical Setup

Add schema markup to your website - it's like giving Google a map of your content. Include:

Schema markup needs careful implementation. Product schema should include prices, availability, and reviews. The article schema needs author details and publication dates. The local business schema must match your contact details exactly. The organisation schema tells Google about your company structure. The FAQ schema helps your answers appear in search results.

Showing Your Expertise

Share what makes you qualified in your field. List certifications that matter to your customers. Include accurate results you've achieved. Have experts write or check your content and show their credentials.

Creating Useful Content

Write clearly about things you know well. Explain topics like you would to a customer in person. Break down complex ideas without oversimplifying them. Use real examples from your work.

Getting the Technical Parts Right

Your website needs to:

Checking Your Progress

Track several key areas to measure success. Watch which pages appear in AI Overviews and how often. Check if your featured images show up in the results. Monitor click-through rates from different types of searches. Look at how long visitors stay on your site after clicking through. Compare traffic before and after making changes.

Look at competitor results, too. See what content types work well for them. Notice which images Google chooses to show. Study how they structure their pages. Learn from both their successes and mistakes.

Use Google Search Console to track your progress. Watch for changes in impressions and clicks. Look for patterns in the queries that bring visitors. Check which pages perform best. Use this data to guide your improvements.

Next Steps

Start by checking your most important pages. Update their content, add proper markup, and optimise their images. Then, work on other pages over time.

AI Overviews will continue to change how people find businesses online. By making these improvements now, you can help more potential customers find your business through search.

Get Help

Want to know exactly how your website can improve with AI Overviews? Our SEO team can review your site and suggest specific improvements.

Back
tablet

Most people read our blog because their website isn't delivering the results they need.

Is it time to let us help?

Here's the thing - while you're researching SEO solutions, your competitors are already showing up when customers search. Every day you're invisible online is another day of lost opportunities.

The good news? Getting found doesn't have to be complicated. We offer three distinct SEO programmes designed for different business needs - from DIY tools to complete done-for-you transformation.

Not sure which programme is right for you? Our comparison guide walks you through all three options in detail, helping you find the perfect fit for your business.

Or if you'd prefer a personalised recommendation, start with our free Website Fitness Evaluation. We'll assess your current SEO fitness and suggest the right programme for your specific situation.

Book a freeWebsite Audit

Whether you do it yourself, let Norman guide you, or have us handle everything - you're never alone in your SEO journey. That's the KickstartSEO promise.

Related articles

Skinny bald american seo

The Great Skinny Bald American SEO Experiment: Can I Rank For It?

11 July 2025

Ranking #1 on Google is easy when nobody else is competing. We're proving it by ranking for phrases nobody searches for. Here's what it teaches about real SEO.

bored receptionist

Has Your Contact Page Lost the Will to Live? 5 Signs It's Time for CPR

10 July 2025

Just gave our contact page CPR this morning. Went from boring corporate speak to actually sounding like us. Added personality, simplified the form, and told spammers to jog on. 

what is seo

What Is SEO? The Dinner Party Explanation You've Been Waiting For

8 July 2025

Still confused about SEO? We've written the dinner party explanation that finally makes sense. No jargon, no waffle - just what SEO really is and why your business needs it.

Click for moreFree SEO Tips